Register

Uncategorized - February 3, 2025

Strong Personal Brand: How to Build It From Scratch 

Personal branding isn’t just a social media presence or a polished resume — it’s how you shape how others perceive and treat you.   

It can be a powerful tool for women to demonstrate expertise, foster connections, and advocate for change. Here are practical tips on amplifying your voice, taking ownership of your narrative, and standing out authentically. 

Key questions before you start 

  • What is my purpose? Define why you want to build your personal brand —  leadership, growth, or mentoring. 
  • Who inspires me? Look at women with strong personal brands. What makes their approach resonate? 
  • Am I ready for visibility? Personal branding requires resilience, consistency, and public engagement. 

Answering these questions helps you build a clear direction for your strategy. 

Pillars of a strong personal brand 

How to build a sustainable strategy 

Creating a personal brand requires ongoing effort. Set aside content creation and networking time, and invest in skill development to stay relevant. You can also establish your goals with the SMART framework: Specific, Measurable, Achievable, Relevant, and Time-bound. For example: 

  • Increasing engagement on LinkedIn by 15% over three months 
  • Securing two public speaking engagements this year 
  • Gaining three new consulting clients by next quarter 

Fake it till you make it 

It’s normal to feel like you don’t belong or doubt your expertise. Combat impostor syndrome by documenting your achievements and starting small, such as participating in a panel or sharing an article. Surround yourself with supportive like-minded people who remind you of your strengths. 

Visibility invites both constructive feedback and unnecessary negativity. Handling criticism, focus on comments that help you grow, and avoid internalizing unhelpful ones. Resilience and purpose will keep you grounded. 

Ask trusted colleagues for feedback on how they perceive you. Analyze interactions, comments, and engagement to see what resonates. Constructive feedback helps you adjust your approach while reinforcing your strengths. 

Take your brand to the next level in 2025 

Looking for personalized guidance? 
In our She Is Tech Shop, you can book a 1-on-1 mentorship session with our personal brand expert. Craft a strategy to make 2025 your most impactful year yet! Explore mentorship options here.

Embrace your journey with confidence — your story and your voice matter.